money chat
social content ANIMATION
Client: Mortgage Choice
Creative: Coloursock
Director: Charbel Azar
Animator: Luis Pimenta
Mortgage Choice approached us originally wanting social content. We suggested melting the crazy, complex terminology of finance into a language us normal people could understand. Alas, the Money Chat series was born, allowing Mortgage Choice to tap into uncharted territory – graphically and verbally appealing to a whole new demographic. We went about crafting a library of icon style illustrations we utilise time and time again to animate the Money Chat series. Simple, intelligent and effective.