jonathan goerlach
case study
Client: GN Hearing Australia
Creative: Coloursock
Production: Coloursock
Director: Charbel Azar
Crew: Mark Naidoo, Michael DiFlorio
Resound approached Coloursock to create a product pitch for the Linx hearing aid. The challenge was ‘to personify its unmatchable market quality and to not fall into the tone of a typical sales pitch.’ We worked closely with brand ambassador Jonathan Goerlach to bring this to light. We divulged the authentic, physical struggle he faces competing as an athlete with hearing loss. Exquisite footage, sound quality and artistic colour grading were pivotal to producing visuals that humanised his raw reality. We are honoured to put our name on this project.